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Inspiring Leaders, Transforming Communities
Meet the people who LIVE UNITED for Central Florida. Heart of Florida United Way’s team of passionate, dedicated leaders are committed to creating lasting change in Central Florida.
meet the Heart of florida united way
Leadership team
Jeff Hayward
President and CEO
Jeff Hayward has served as President & CEO of Heart of Florida United Way since December 2016, bringing over 25 years of experience in the United Way network and a diverse background in public service and private sector leadership.
His career began as Chief of Staff to the Mayor of Lynn, MA, followed by election to the Massachusetts House of Representatives. He later transitioned to the private sector as New England Vice President for a national healthcare company. Before arriving in Central Florida, Jeff was Chief of External Affairs at United Way of Massachusetts Bay, overseeing strategic investments, marketing, volunteer engagement, grants, and public policy.
Jeff Hayward
President and CEO
Jeff Hayward has served as President & CEO of Heart of Florida United Way since December 2016, bringing over 25 years of experience in the United Way network and a diverse background in public service and private sector leadership.
His career began as Chief of Staff to the Mayor of Lynn, MA, followed by election to the Massachusetts House of Representatives. He later transitioned to the private sector as New England Vice President for a national healthcare company. Before arriving in Central Florida, Jeff was Chief of External Affairs at United Way of Massachusetts Bay, overseeing strategic investments, marketing, volunteer engagement, grants, and public policy.
In Central Florida, Jeff plays a vital role in the nonprofit community, serving on the boards of CareerSource Central Florida and the Orlando Economic Partnership.
Under Jeff’s leadership, Heart of Florida United Way earned statewide recognition, including being featured by Florida Trend Magazine in 2020 for its pandemic response. His accolades include being named a “CEO of the Year” honoree (2020), “Leader to Watch” (2021), and “Power Player” (2022) by the Orlando Business Journal. He was also listed among Orlando’s “50 Most Powerful” by Orlando Magazine (2022, 2023, 2024) and recognized as the Hispanic Chamber of Commerce’s Don Quijote Hispanic Community Champion in 2023. In 2024, Jeff was named an Orlando International Airport (MCO) Hometown Hero.
A graduate of St. Anselm College and a Casey Foundation Fellow at Harvard’s Kennedy School, Jeff is dedicated to improving lives and strengthening communities. He and his wife, Anne-Marie, are proud parents of three children: Nathaniel, Victoria, and Abigail.
Graciela Noriega Jacoby
Chief Operating Officer
Graciela was born and raised in Sarasota, Florida and moved to Orlando to attend the University of Central Florida (Go Knights!), where she received both a Bachelor of Arts in Political Science and a Master of Public Administration with a certificate in Urban and Regional Planning.
She began her public service career as a Team Leader for the National Civilian Community Corps in Washington, D.C. with AmeriCorps. Graciela earned the All AmeriCorps Award, presented to her by President Bill Clinton and the late Coretta Scott King, for a foreign pen pal and cultural education program she launched in one of the outlying communities within Orange County.
Graciela’s career then led her to serve as an Aide to Orange County Commissioner Teresa Jacobs for eight years. In 2011, Orange County Mayor Teresa Jacobs took office and Graciela became the Mayor’s Chief of Staff.
She continues to be engaged with the Central Florida community through leadership positions with several local community organizations including serving as a Board Member of Visit Orlando, City Year Orlando, Prospera, Co-Chair of Orange County Sustainability Committee, and many others.
Graciela Noriega Jacoby
Chief Operating Officer
Graciela was born and raised in Sarasota, Florida and moved to Orlando to attend the University of Central Florida (Go Knights!), where she received both a Bachelor of Arts in Political Science and a Master of Public Administration with a certificate in Urban and Regional Planning.
She began her public service career as a Team Leader for the National Civilian Community Corps in Washington, D.C. with AmeriCorps. Graciela earned the All AmeriCorps Award, presented to her by President Bill Clinton and the late Coretta Scott King, for a foreign pen pal and cultural education program she launched in one of the outlying communities within Orange County.
Graciela’s career then led her to serve as an Aide to Orange County Commissioner Teresa Jacobs for eight years. In 2011, Orange County Mayor Teresa Jacobs took office and Graciela became the Mayor’s Chief of Staff.
She continues to be engaged with the Central Florida community through leadership positions with several local community organizations including serving as a Board Member of Visit Orlando, City Year Orlando, Prospera, Co-Chair of Orange County Sustainability Committee, and many others.
Jill Grevi
Chief Financial Officer
An accounting graduate of Florida Southern College in Lakeland, Jill began her career in the commercial real estate and insurance industries. Guided by her passion for helping others, she joined United Way as Finance Director in 1991. After three years of working with the agency, she returned to Heart of Florida United Way (HFUW).
Jill Grevi
Chief Financial Officer
An accounting graduate of Florida Southern College in Lakeland, Jill began her career in the commercial real estate and insurance industries. Guided by her passion for helping others, she joined United Way as Finance Director in 1991. After three years of working with the agency, she returned to Heart of Florida United Way (HFUW).
As a highly respected member of the executive team, Jill Grevi is responsible for the fiscal oversight of approximately $26.1 million in total resources managed each year by the organization.
Her responsibilities include guiding United Way’s financial planning strategies, developing and implementing new policies, ensuring compliance with United Way Worldwide membership standards, and managing administrative operations. As an advisor to the United Way Board of Directors, she also reports on new business ventures, banking and investment strategies and budget matters.
JahKiya Bell, Ed.D.
Senior Advisor to the President and CEO
JahKiya Bell is a stalwart supporter of the nonprofit sector and a firm believer in nonprofits’ role in supporting and lifting the community. She began her work in the nonprofit sector as an INROADS intern with the Heart of Florida United Way in May 1995 and joined the team as a staff member in 1998. JahKiya currently serves as the Senior Advisor to the President and CEO for Heart of Florida United Way, a role that allows her to work with the senior leadership team to develop long-term strategies in the areas of community impact, investment planning, outcome measurement, innovation, and public education.
JahKiya Bell, ed.d.
Senior Advisor to the President and CEO
JahKiya Bell is a stalwart supporter of the nonprofit sector and a firm believer in nonprofits’ role in supporting and lifting the community. She began her work in the nonprofit sector as an INROADS intern with the Heart of Florida United Way in May 1995 and joined the team as a staff member in 1998. JahKiya currently serves as the Senior Advisor to the President and CEO for Heart of Florida United Way, a role that allows her to work with the senior leadership team to develop long-term strategies in the areas of community impact, investment planning, outcome measurement, innovation, and public education.
Her support of nonprofit organizations also extends to her work to provide consultation and coaching services in governance, administration, operations, program management, and fundraising through the Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College. She has also been an adjunct instructor for the University of Central Florida’s School of Public Administration in the College of Community Innovation and Education since 2010, incorporating real-world scenarios and experiential learning in the classroom and/or online to enhance knowledge and apply theories related to nonprofit management for current and future nonprofit leaders.
JahKiya earned her Bachelor of Arts in English and Master of Nonprofit Management from the University of Central Florida and a Doctor of Education in Human Services Administration from Nova Southeastern University.
Carolyn Shermer
Senior Vice President, Technology
Carolyn Shermer is the Senior Vice President of Technology for the Heart of Florida United Way. Shermer provides leadership for the continued enhancement of United Way’s innovative and secure information technology environment, setting the direction and infrastructure required to ensure goal accomplishments and results.
Carolyn Shermer
Senior Vice President, Technology
Carolyn Shermer is the Senior Vice President of Technology for the Heart of Florida United Way. Shermer provides leadership for the continued enhancement of United Way’s innovative and secure information technology environment, setting the direction and infrastructure required to ensure goal accomplishments and results.
Carolyn has more than 20 years in informational technology roles in small business, corporate, and nonprofits. Carolyn also runs her own information technology company, Zen Technology Solutions of Central Florida, LLC.
Carolyn holds an M. S. in Business Administration/Management Information Systems and a B.S. in Computer Engineering/Information Systems Technology from the University of Central Florida.
Jessica Ganson
Senior Vice President, Human Resources
As the SVP of Human Resources, Jessica is instrumental in driving strategic initiatives that foster employee engagement, diversity and inclusion, and leadership development. Jessica oversees our HR operations, including talent acquisition, employee relations, performance management, and organizational development. Her vision for HR is to align our people strategy with our business goals, ensuring that we not only attract and retain top talent but also empower our employees to thrive and succeed.
With a distinguished career spanning over 15 years in Human Resources and over 20 years in the non-profit industry, Jessica brings a wealth of experience and expertise to Heart of Florida United Way.
Prior to joining HFUW, Jessica held several positions at the YMCA, including Employment Director for the YMCA of Central Florida, HR Coordinator/Office Manager for the YMCA of South Florida, and various HR, marketing, and administrative roles within the YMCA system in Florida.
She is a SHRM-Senior Certified Professional (SHRM-SCP) and holds a master’s degree in human resources management from the University of Central Florida.
Jessica Ganson
Senior Vice President, Human Resources
As the SVP of Human Resources, Jessica is instrumental in driving strategic initiatives that foster employee engagement, diversity and inclusion, and leadership development. Jessica oversees our HR operations, including talent acquisition, employee relations, performance management, and organizational development. Her vision for HR is to align our people strategy with our business goals, ensuring that we not only attract and retain top talent but also empower our employees to thrive and succeed.
With a distinguished career spanning over 15 years in Human Resources and over 20 years in the non-profit industry, Jessica brings a wealth of experience and expertise to Heart of Florida United Way.
Prior to joining HFUW, Jessica held several positions at the YMCA, including Employment Director for the YMCA of Central Florida, HR Coordinator/Office Manager for the YMCA of South Florida, and various HR, marketing, and administrative roles within the YMCA system in Florida.
She is a SHRM-Senior Certified Professional (SHRM-SCP) and holds a master’s degree in human resources management from the University of Central Florida.
Kelly Astro
Senior Vice President, Community Impact
As SVP of Community Impact, Kelly leads efforts to develop the strategic direction and community impact initiatives that support Heart of Florida United Way’s mission and create positive changes in people’s lives.
With over 25 years of experience, Kelly is a dedicated leader who excels in program development, teaching, and community engagement.
Prior to joining Heart of Florida United Way, she served as the Children’s Home Society of Florida’s Community Partnership School (CPS) Director serving Evans High School. In this role, she spearheaded the redesign of the CPS model at Evans, impacting more students through on-campus healthcare services, mentoring programs, college and career readiness programming, and a redesigned resource market. Kelly led the school’s recertification as a UCF-Certified Community Partnership School.
Kelly’s passion for education blossomed during her first teaching experience in the Parramore district. After receiving her master’s degree from Drexel University, she developed the Drexel Experience, a first-year course that included a service-learning program for 2,100 first-year students in 110 Philadelphia Public Schools annually.
Returning to her alma mater, the University of Central Florida, she joined the Burnett Honors College (BHC) and redesigned the Honors Symposium, which included the largest Honors College service-learning program in the country, led a robust volunteer program, developed a study abroad program with the New York Mets and oversaw prestigious research initiatives. Her leadership resulted in national recognition and UCF receiving the U.S. President’s Volunteer Service Award four years in a row.
From 2016 to 2021, Kelly led the Horizon Scholars program at Valencia College, dramatically expanding the program for underprivileged high school students. Under her leadership, the program saw a fivefold increase in enrollment, with all students graduating and nearly all pursuing college degrees.
Throughout her career, Kelly has raised over $4 million for educational programs and garnered numerous awards for her service and leadership, including being recognized as an Orlando Magic “Diversity Game Changer”.
Kelly Astro
Senior Vice President, Community Impact
As SVP of Community Impact, Kelly leads efforts to develop the strategic direction and community impact initiatives that support Heart of Florida United Way’s mission and create positive changes in people’s lives.
With over 25 years of experience, Kelly is a dedicated leader who excels in program development, teaching, and community engagement.
Prior to joining Heart of Florida United Way, she served as the Children’s Home Society of Florida’s Community Partnership School (CPS) Director serving Evans High School. In this role, she spearheaded the redesign of the CPS model at Evans, impacting more students through on-campus healthcare services, mentoring programs, college and career readiness programming, and a redesigned resource market. Kelly led the school’s recertification as a UCF-Certified Community Partnership School.
Kelly’s passion for education blossomed during her first teaching experience in the Parramore district. After receiving her master’s degree from Drexel University, she developed the Drexel Experience, a first-year course that included a service-learning program for 2,100 first-year students in 110 Philadelphia Public Schools annually.
Returning to her alma mater, the University of Central Florida, she joined the Burnett Honors College (BHC) and redesigned the Honors Symposium, which included the largest Honors College service-learning program in the country, led a robust volunteer program, developed a study abroad program with the New York Mets and oversaw prestigious research initiatives. Her leadership resulted in national recognition and UCF receiving the U.S. President’s Volunteer Service Award four years in a row.
From 2016 to 2021, Kelly led the Horizon Scholars program at Valencia College, dramatically expanding the program for underprivileged high school students. Under her leadership, the program saw a fivefold increase in enrollment, with all students graduating and nearly all pursuing college degrees.
Throughout her career, Kelly has raised over $4 million for educational programs and garnered numerous awards for her service and leadership, including being recognized as an Orlando Magic “Diversity Game Changer”.
Catherine Rea
Vice President, 211 and Crisis Services
Catherine Rea joined Heart of Florida United Way in 2019 and is former CEO of Community Information and Referral Services, provider of statewide 211 and HMIS services in Arizona. Prior to this, Catherine was Director for Livingston County Human Services in Michigan for nearly 10 years, administering over 30 human service programs, in addition to starting regional and statewide 211 programs.
Catherine Rea
Vice President, 211 and Crisis Services
Catherine Rea joined Heart of Florida United Way in 2019 and is former CEO of Community Information and Referral Services, provider of statewide 211 and HMIS services in Arizona. Prior to this, Catherine was Director for Livingston County Human Services in Michigan for nearly 10 years, administering over 30 human service programs, in addition to starting regional and statewide 211 programs.
Catherine is a former Legislative Aide for the Michigan House of Representatives, and currently serves as Immediate Past President of the Board of Directors for the National Inform USA (formally Alliance of Information and Referral Systems (AIRS)) and as Chair of the AIRS Public Policy Committee.
Catherine has been a longtime local, state, and national nonprofit advocate, and holds a bachelor’s degree in political science and master’s degrees in public administration and nonprofit administration.
Heath Wells
Vice President, Community Impact
Most recently serving as the Director of Community Engagement on the Strategic Impact and Community Engagement team, Heath has given over a decade of leadership to HFUW. Known for his thoughtful and strategic leadership style, Heath has been instrumental in leading numerous programs over the course of his career – including Orlando Health Pathways, AmeriCorps, Destination Graduation and more. Prior to his impact at HFUW, Heath spent over 10 years serving in leadership capacities at the Foundation for Orange County Public Schools.
Heath Wells
Vice President, Community Impact
Most recently serving as the Director of Community Engagement on the Strategic Impact and Community Engagement team, Heath has given over a decade of leadership to HFUW. Known for his thoughtful and strategic leadership style, Heath has been instrumental in leading numerous programs over the course of his career – including Orlando Health Pathways, AmeriCorps, Destination Graduation and more. Prior to his impact at HFUW, Heath spent over 10 years serving in leadership capacities at the Foundation for Orange County Public Schools.
Lynnea Crawford
Vice President, Events and Experiences
Lynnea Crawford first joined the team at Heart of Florida United Way in 2016 as the ReadingPals Coordinator and continuing to grow in the organization by way of the Director of Events and Experiences, and into her current role as VP, Events and Experiences.
Lynnea Crawford
Vice President, Events and Experiences
Lynnea Crawford first joined the team at Heart of Florida United Way in 2016 as the ReadingPals Coordinator and continuing to grow in the organization by way of the Director of Events and Experiences, and into her current role as VP, Events and Experiences.
A proud graduate of the University of Central Florida (BS 2011, MNM 2017) she was inspired to pursue a career in nonprofit management and events. Mrs. Crawford gained experience in nonprofit administration, volunteer management and event planning at the Central Florida Hotel and Lodging Association for nearly six years before joining the HFUW team.
Her passions include the local arts scene, familial bonding through volunteering and supporting local education and youth initiatives.
Susan Makowski
Vice President, Resource Development
Susan has over 20 years in both the non-profit and public sector. Prior to joining HFUW, she served as the Grants Manager for United Against Poverty Orlando and also served on their advisory board, before joining as staff. Prior to United Against Poverty, Susan served for seven years as the Chief Aide to Orange County Commissioner, Jennifer Thompson, helping constituents navigate the complexities of local government. Susan is extremely active in her local community, serving as an Adjunct Professor for the Valencia College Lake Nona campus, the board of the East Orlando Chamber of Commerce, and she currently serves on the board of Back to Nature Wildlife Refuge and the Lake Nona YMCA.
Susan Makowski
Vice President, Resource Development
Susan has over 20 years in both the non-profit and public sector. Prior to joining HFUW, she served as the Grants Manager for United Against Poverty Orlando and also served on their advisory board, before joining as staff. Prior to United Against Poverty, Susan served for seven years as the Chief Aide to Orange County Commissioner, Jennifer Thompson, helping constituents navigate the complexities of local government. Susan is extremely active in her local community, serving as an Adjunct Professor for the Valencia College Lake Nona campus, the board of the East Orlando Chamber of Commerce, and she currently serves on the board of Back to Nature Wildlife Refuge and the Lake Nona YMCA.
Susan holds an MBA, and in her spare time, you can find her on the coast boating, paddle boarding or spending time in the water.
Board OF DIRECTORS
officers
Board Chair
Naveed Shujaat
Managing Director, Central Florida at Bank of America
Treasurer
Stephanie Gardner
Senior Manager, Tax Services at RSM US LLP
Secretary
Jim Toscano, Esq.
Shareholder at Lowndes
Immediate Past Board Chair
John Pisan
Managing Director, Private Bank at Fifth Third Bank
board members
Committees
AUDIT AND ETHICS COMMITTEE
Community Investment Committee
COmpensation Committee
Finance Committee
investment Committee